Simplecast v3.1.0 full
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Using heartbeats Adobe Analytics for Streaming Media provide the following benefits: Featureĭetailed and Custom Events are sent every 10 seconds for main content and every 1 second for adsĬlear standardized metrics, dimensions, and benchmarks across vendors The AppMeasurement and VisitorID components are used to receive video data. Adobe Analytics for Streaming Media measures heartbeats using Adobe Launch with the Media Analytics extention, the Media SDK and the Media Collection API. Heartbeats result in granular video engagement metrics and more accurate video fallout reports. The heartbeat calls are sent every ten seconds. During video playback, heartbeats are sent to the heartbeat tracking server to measure time played. Segmentation-Apply classifications to your players, devices, genres, chapters, and shows to see how each has an impact on your overall views/listens and customer engagement with content, audio, ads, and combined.Īdobe Analytics uses “heartbeats” to collect video metrics.Precise measurement-Measure across the multiple devices used for media consumption, including OTT, smartphone, tablet, desktop, and more, to monitor user engagement patterns and habits.Increased granularity-Evaluate viewing behavior at the most granular level, including individual visitor time of day, concurrent viewers/listeners by minute, and average duration the content was consumed.Measure engagement and views/listens across all possible channels through the Federated Analytics feature.
Simplecast v3.1.0 full full#
Holistic picture-Combine multiple data points across all of your content distributors to get a full view of all your media activity.
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FeaturesĪdobe Analytics for Streaming Media benefits include real-time monitoring, detailed analysis, actionable insights and monetization opportunities. And the metrics can be combined with your website or app data to visualize the customer path and interests-to provide enhanced recommendations and personalize customer experiences using Adobe Experience Cloud. You can measure vital delivery metrics related to QoS, such as dropped frames, time spent buffering, and average bitrate. You can then analyze data and attribute success criteria to fully consumed media, average time spent, and completed ads. Media measurement allows you to categorize your data into multiple dimensions and segments, capturing all of the metadata you need to do a complete and detailed analysis. The metrics easily integrate into Adobe Analytics Reports and other Adobe Experience Cloud products. Adobe Analytics is part of the Adobe Experience Platform.Īdobe Analytics for Streaming Media enables you to track the full customer journey across your site. Measuring Streaming Media in Adobe AnalyticsĪbout Adobe Analytics for Streaming MediaĪdobe Analytics for Streaming Media is an add-on to Adobe Analytics that provides powerful measurement tools for audio, video, and advertisements.